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18 Feb 2010 - 3:51pm

Our goal was (and maybe still is?) a simple one: make affordable sanitary pads available to more girls in East Africa, starting with Kilifi in coast province, Kenya.  That is where MTG is based and that is where we have seen the problem of girls feeling embarrassed, shy, uncomfortable and hindered when they have their periods becuase they cannot afford to buy sanitary pads.  Instead they use cloth, cotton wool, pieces of mattress or anything they can find to soak up the blood.  It impacts on their school and home lives and it also stops some of them from playing sport. 

17 Dec 2009 - 10:07am

Most staff in MTG are already on leave after the planning meeting for January and the end of year party - a great event on the beach at the Baobab hotel.  I had planned to make a small thank you speech to all staff and board members but once the music was on (Bango all the way) there was no turning back.  The girls stopped swinging their thangs only long enough to receive their end of year presents in a flurry of cheering and exuberance and then it was back to the serious issue of dancing.  The fashion show topped off proceedings - with professionalism from the Nigerian Three

4 Dec 2009 - 2:17pm

Hmm. I had promised myself I'd update this blog once a week and failed to do so in only the second week. Not a good start, but I had an excuse.  Kenya's minister of gender was coming to Moving the Goalposts as the guest of honour at our championship finals and to launch my book, Playing by Their Rules, available at

19 Nov 2009 - 3:50pm

Welcome to the new MTG website!  We hope you like the changes and find lots of interesting and useful information.  Please take some time to check out the videos we've posted on the media page, keep your diary up to date with our new online calendar, read current MTG news and get some insight into the minds behind the organisation on the blogs page.

17 Nov 2009 - 2:38pm

Hey, welcome to our first blog. While others are twittering and whatever else the next craze is/will be we're slowly catching up... but let me tell you this blog will be worth waiting for. I'll be writing weekly (some of us have work to do) to give updates on MTG and in particular on the sanitary pads social enterprise plans.

What's New

MTG wins Global Goals World Cup Nairobi

By cvandam - Posted on 07 March 2017


Moving the Goal Posts are the winners of this year's Global Goals World Cup, held at Impala Sports club in Nairobi on 5th March 2017.

Call for Expression of Interest in Video Documentary on behalf of Moving the Goalposts in Kilifi County

By cvandam - Posted on 08 February 2017

Extension of Application Deadline for Recruitment of Enumerators

By cvandam - Posted on 21 January 2017

Recruitment of Enumerators

By cvandam - Posted on 14 January 2017


Recruitment of Enumerators


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About MTG

Girls and women in Kilifi District, Kenya are some of the world’s poorest and most disadvantaged people. Low retention in school, early and unintended pregnancies and vulnerability to HIV/AIDS trap them in a cycle of poverty. Moving the Goalposts Kilifi (MTG) uses football to empower girls and young women, helping them to fulfill their potential both on and off the football field.