Our goal was (and maybe still is?) a simple one: make affordable sanitary pads available to more girls in East Africa, starting with Kilifi in coast province, Kenya. That is where MTG is based and that is where we have seen the problem of girls feeling embarrassed, shy, uncomfortable and hindered when they have their periods becuase they cannot afford to buy sanitary pads. Instead they use cloth, cotton wool, pieces of mattress or anything they can find to soak up the blood. It impacts on their school and home lives and it also stops some of them from playing sport.